25. August 2014 · Comments Off on Partnership Between Mood Media And Encore Created Interactive Activities · Categories: News · Tags:

Many popular games such as “Wheel Of Fortune” go in the retail industry through interactive activities TORONTO: the mood Media Corporation (TSX: MM / LSE: MM) announced today that a partnership has completed Somerset entertainment and Encore Inc. (Encore). Somerset entertainment is the Division of the company for the point of sale in the retail trade. Encore is a wholly-owned subsidiary of Navarre Corporation. The company will absorb the games of the number wheel of Fortune sold millions at Sony Online Entertainment in its popularity growing game portfolio for retail. Under the agreement with Encore offered wheel of fortune, Hoyle, and more world famous games by Encore over the interactive displays of mood media for retail sale. Using interactive videos, customers before you buy can get a taste of the gaming experience.

We’re so excited we based on one of the most popular American television shows video game wheel of Fortune now through our wide network of interactive displays of more than 23,000 retail shops will provide”, announced Lorne Abony, Managing Director and CEO of mood media. Our range of recreational games is more broadly positioned by concluding with Encore. Our customers we can offer a bigger and better selection of products, which turns on top as a real ACE in the hole for our retail partners.”we are very pleased with the partnership with mood media. Thanks to the participation of the innovative mood media for casual games distribution network we come much closer to the Group of women aged 35 to 55 years as our core customer segment”, said the President of Encore, the CAL Morell. We are confident that the game leisure mood media especially in impulse purchases will provide for sales and be a great success for the retail.” The management assumes that the services of mood media directly on the purchase decisions influence the customers and in-store media so become an effective marketing tool. In addition, management also is convinced that in-store media can directly in real time improve the brand reputation and influence the purchasing decisions specifically through integrated scent marketing and improving the shopping experience of our customers.

The business in the field of in-store media generates revenue through the sale of multi-sensory services to companies. The Division settles the special compilation its own retail customers to retail. In addition, for the use of brand-specific background music in shops, mood media has a respectable music library with more than 1.8 million songs including the rights for the title. Somerset entertainment is the Division which deals with within the mood Media Corporation to the retail business at the point of sale. The Division is a leading provider of multimedia entertainment products such as compilation albums, recreational games for the computer and interactive visual displays. Currently, Somerset produced 18 different Music series for different music styles such as relaxation music, children’s music and hit compilations. Recently, the Division went with their own recreational game for retail at the start. All products by summer set tailored mainly to female buyers and offered in retail chains with a high FootFall such as target, hot type and bed bath & beyond. So far, has an extensive network with more interactive than 23.900 displays Sommerset and offers the own services in 20 countries.

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